Mastering the Crucifix

Mastering the CrucifixIn his first book, Matt "Aesopian" Kirtley unveils the crucifix system that he began construction as a white belt. His approach to the crucifix and reverse omoplata fully integrates this under-used position into a well-rounded arsenal, helping you to fill a hole in your game that you may not even know existed. Buy it today!

3-D Jiu-Jitsu

3D-BJJThis free jiu-jitsu instructional from purple belt Marshal D. Carper is an experiment in presentation and design that marries the best features of print instructionals, mobile app instructionals, and DVD instructionals into one easy-to-use digital experience. Read it for free!

The Freshest Artechoke in a Can

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The Biggest Marketing Mistake that Instructors Make

Artechoke Media is run by two marketing professionals. We love jiu-jitsu, and we have used our full-time jobs as marketing consultants to bootstrap our beloved publishing start-up. Since Artechoke is starting to takeoff, we thought it might be helpful to apply our marketing experience to jiu-jitsu, especially if it means helping instructors to connect with […]