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Add Artechoke to Your Business Diet

artechoke-businessperk As you may have heard, we’re running an Indiegogo campaign to get Mastering the Crucifix and Reverse Omoplata by Matt Kirltey of Aesopian funded. To give you an idea of what we had in mind, we released 3-D Jiu-Jitsu: An Introduction to Thinking Conceptually for free.

We have gotten a few questions about the Business Sponsor perk, so we wanted to provide some more info on what exactly collaborating with Artechoke means for your business.

So let’s break this down with an example. Origin helped us get the photo-shoots for Don’t Wear Your Gi to the Bar and 3-D Jiu-Jitsu off the ground. To thank them for their support, we placed ads for Origin in the free PDF version of Don’t Wear Your Gi to the Bar, added their logo to every video associated with both books, and plugged their brand via our social properties.


For 3-D Jiu-Jitsu alone, there are nearly 40 videos that feature the Origin logo, and those logos will be attached to those videos for as long as YouTube is willing to host them (which will probably be longer than our lifetime). While not all of our books will be free, the first chapters will be, so whether people buy the books or not, they will be exposed to your brand via our videos. To give you an idea of potential reach, this video from Don’t Wear Your Gi to the Bar reached over 17,000 people, and all of them saw the Origin logo prior to the start of the content.

On top of that reach, you get our website reach (, our social reach (Artechoke, Aesopian, Marshal D. Carper), and the positive association with our brand.

The Good Guys

Artechoke has made a public commitment to watering the roots of jiu-jitsu by promoting the organic growth of thought, theory, and technique. We’ve built our foundation on the idea that if we do right by the jiu-jitsu community, they will do right by us. That’s why so much of our content is free (two books and a load of recorded no-gi classes), and that’s why we are working with writers like Matt Kirtley of Matt has written about BJJ for over a decade and has never once tried to glean a profit from his work, and he definitely never tried the usual sleazy tactics that we’ve grown too familiar with in BJJ (fake limited quantity sales/squeeze pages/misleading fine print).

Matt is working with us on his first book (and has committed to becoming a company partner) because he believes in our approach and knows how much we respect the BJJ community. By connecting your brand to ours, you become a part of that story. You show your customers and potential customers that you are part of the bunch that is trying to be a force for good in our sport.

If you have any more questions about our business sponsorship, please let me know. If you haven’t already, head over to our Indiegogo page to claim your perk today.

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