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The Biggest Marketing Mistake that Instructors Make


Artechoke Media is run by two marketing professionals. We love jiu-jitsu, and we have used our full-time jobs as marketing consultants to bootstrap our beloved publishing start-up. Since Artechoke is starting to takeoff, we thought it might be helpful to apply our marketing experience to jiu-jitsu, especially if it means helping instructors to connect with potential students and grow the sport.

In our work with instructors, we have seen that one simple misstep holds many gyms back: they are slow to respond inquiries. This seems like a small detail, but waiting too long to reply to an email or to listen to a voice mail can mean losing what could have been your best student. Watch the video below to learn more.